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My name is Emma and I am the face behind Two Tails Weddings, a luxury wedding chaperone service, who, until very recently was the only company in the UK, and indeed the World, to offer a service that sees your big day filmed from your dog's perspective; our one of a kind Dog's Eye View Experience.

 

It was inevitable that this idea, the USP I have thrown everything into, cried over, built, broken back down and rebuilt, learned from, developed and progressed, would be... "borrowed" by other chaperones.

 

 

I expected it, l'm not a believer in gatekeeping, and believe that there is more than enough business out there for us all. And yet still when it came, unexpectedly, it impacted me. Impacted my confidence, my trust, and my feelings or seemingly "losing my USP". I probably shouldn't admit it, but it led to sleepless nights, a bit of stress, and a little crisis of character.

 

Until today. Until I started looking over my portfolio of work. Watching all the videos I have been lucky enough to film, the weddings I have been lucky enough to attend, and the dogs I have been lucky enough to chaperone, care for, and get to know.

 

Except it isn't luck. It's the hard graft, pride in my capabilities, and confidence in the standard of care, and the standard of creativity and quality that l offer. I have made mistakes in my business, and improved through them, and I have spent years (since 2016 in fact) growing this little seedling of an idea into the most amazing, incredible, heartwarming and unique mementos of people's most special days.

 

And so I realised, I haven't lost my USP. Because it's me. I'm the USP! Others don't have the degree in theatre and media, the dog care courses, 7 plus years of blood, sweat and tears, the experience I have invested in my little seedling, the techniques, the mistakes, the stories, the wonderful memories, the creativity and the passion. That's what I have that no-one can ever take.

 

And so, I wish them all the luck in the world. Thank you for seeing the value in what I do, please take immense pride in what you do, see it's importance, and above all, be so incredibly happy that you get to call this your job, your living, and don't take a second of it for granted. I certainly won't. Lucky us.

 

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